It is estimated that by 2024 the global feed additives market is expected to exceed $25 billion. according to projections by Global Market Insights. The market for probiotics (used to protect the gastrointestinal health of pigs, poultry, cattle and their digestive capacities) is expected to grow at a rate of over 5.5%. Interesting, in Italy, the data on the market of pet food, which refers to a population of about 60 million pets and in particular the market for food products for dogs and cats, which in 2017 developed a turnover of around 2 billion euros with a growth rate of +3.85% in value and +2.4% in volume.
In Europe, the natural fertiliser market is expected to grow at a CAGR (Compound Annual Growth Rate) of 14.4%in the period 2017 - 2024. The growth of this market is stimulated by various factors, such as the constant development of the organic food & beverage market and, by various countries, the establishment of support policies in favor of organic agriculture, to avoid excessive use of chemical fertilizers.
In Italy the food supplements sector is growing. One italian out of three consumes a supplement and 65% of these do so for over two years. The most popular are products to fortify the immune system, to improve sleep quality, to regulate circulation and strengthen nails and hair. The supplement business is also growing in other countries; Globally, the turnover is 133 billion dollars, but in 2022 it is estimated that it will reach 220 billion, with a CAGR of 8.8% between 2017 and 2022 (Zion Market Research).